|Innovating The Next Big Thing||June 19, 2013|
• Leadership & Vision
• Innovation at HP
• HP Buzz
• Ecosystem: HP Partners & Customers
• Competitive Landscape: HP Rivals
• On the Go: Mobile & Wireless Solutions
• Enterprise Solutions
• Digital Arts & Entertainment
• Fine Print: Imaging & Printing
• Analyst Insights
• Enterprise Insights
• Network & Information Security
• Enterprise Mobility
Next Innovator Group
HP.com Quick Links
• The HP Blog Hub
HP User Groups
• Ghost City
Feedjit Live Web Stats
Ovum: Stars align for Microsoft with Windows Phone 8 update
Jun 21, 2012 – Nick Dillon
Microsoft has released information about the next version of its mobile operating system, Windows Phone 8. The major news was that Windows Phone 8 will use the same technology core as Windows 8, making the platform much more attractive to developers by introducing a common development environment across the two platforms.
Microsoft’s mobile platform is still struggling to see significant interest from consumers. However, with the enhancements announced and greater familiarity to come from wider use of the Metro UI on all Microsoft’s platforms, the company still has a chance of making inroads into the mobile market.
Microsoft brings phone and desktop environments together with shared core technology
The most significant update in Windows Phone 8 will be to the core technology, as the new platform will use the same kernel and core APIs as Windows 8 (Windows Phone 7.x uses the Windows CE kernel). This means that Windows Phone 8 will have full C and C++ support, which is potentially a great boon for developers as it should dramatically simplify the process of porting applications from Windows 8 to Windows Phone 8 and vice versa. Not only should this increase the number of applications built for Windows Phone (which currently number 100,000); it should also reduce the time for development. Microsoft has confirmed that existing Windows Phone 7.x applications will run on Windows Phone 8, although applications written for native Windows Phone 8 will not be backwards compatible with Windows Phone 7.x
This move cements Ovum’s opinion that Microsoft currently has the most convincing multi-screen proposition, as it has managed to unify all of its software platforms with the common Metro user interface across phone, tablet, desktop, and Xbox – and now has a common application runtime across Windows Phone and Windows. However, there are still some gaps which Microsoft needs to fill, as there is still no single runtime which is compatible across all Microsoft environments, and the WinRT framework which will be used for Windows 8 Metro apps isn’t currently compatible with Windows Phone or the Xbox. It will need to address these gaps if it wants to provide a truly seamless multi-screen experience for developers.
Update brings a range of new features and enhancements
In addition to introducing a new technology core, the Windows Phone 8 update brings a raft of other new features. The most visible change will be a new start screen, which allows for live tiles to be re-sized. The new platform also supports multi-core processors, and will be able to use more than the single 800×480 screen resolution (new resolutions are 1280×769 and 1280×720). The OS will also feature a digital wallet application with NFC support, in addition to support for MicroSD cards. Microsoft-owned Skype will be finally integrated into the OS’s phone application, and third-party VoIP apps will also be offered similar access. The update introduces in-app payments, and applications will be given greater freedom to run in the background. Additionally, the update will include a number of enterprise-focused features, such as BitLocker encryption, enterprise app deployment without Windows store, and device management.
Due to the hardware requirements of Windows Phone 8, current Windows Phone 7.x devices will not be able to upgrade to the new software. However, Microsoft has offered some consolation to existing Windows Phone customers, providing them with a separate Windows Phone 7.8 upgrade which provides a small subset of the features found in Windows Phone 8, including the new start screen.
Adoption of Nokia Maps on Windows Phone 8 further strengthens ties between the two companies
In Windows Phone 8, Microsoft will be replacing Bing Maps with Nokia’s mapping technology, which is currently only available on Nokia’s Lumia devices. While this will remove a unique differentiator for Nokia, it will result in more consumers and developers using the mapping platform, which is run as a separate business within Nokia. This move further illustrates the close ties between the two companies and gives Microsoft another reason to ensure that Nokia stays in business.
» Send this article to a friend...
» Comments? Tell us what you think...
» More Analyst Insights articles...
Commentsblog comments powered by Disqus
Support This Site
• 6/17 Connect: 2013 HP AllianceOne Partner of the Year Awards
• 6/17 McAfee Blogs: The Defense Department Lists Mobile Security as a Top Priority
• 6/17 McAfee Blogs: The Strategic Consumer
• 6/17 McAfee Blogs: Keeping Your Small Business Safe from Cyberattacks
• 6/17 McAfee Blogs: Exciting Times for SMBs at National Small Business Week!
• 6/17 McAfee Blogs: Why whitelisting is ready for Enterprise desktops
• 6/15 The Next Big Thing Blog: Microsoft Lync 2013 Plain and Simple
• 6/14 The Next Big Thing Blog: Can Smartphone sensors be used in an emergency?
• 6/13 HP Announces 2013 AllianceOne Partner of the Year Award Winners
• 6/13 Gartner Says Cloud Office Systems Total 8 Percent of the Overall Office Market and Will Rise to 33 Percent by 2017
• 6/13 Gartner Says Worldwide External Controller-Based Disk Storage Market Grew 0.6 Percent in First Quarter of 2013
• 6/13 Faultline: Vodafone Kabel Deutschland talks confirmed, deal could be dusted in days
• 6/13 Faultline: Comcast sneaks in Homespot revolution as “Neighborhood Hotspots”
• 6/13 McAfee Blogs: Two Steps are Better Than One: Make a Hacker’s Job Harder with Two-step Verification
• 6/13 The Next Big Thing Blog: More options for continuing education
• 6/12 HP Delivers a Common Architecture for Converged CloudHP Delivers a Common Architecture for Converged Cloud
• 6/12 20th Century Fox Partners with HP to Deliver Converged Cloud Digital Enterprise
• 6/12 Gartner Announces Keynote Speakers for its Supply Chain Executive Conference 2013 in Australia
• 6/12 Gartner Says by 2019, 90 Percent of Organizations Will Have Personal Data on IT Systems They Don't Own or Control
• 6/12 iSuppli: Doing What It Does Best: Apple Reinvents Existing iPhones with iOS7 and Competitive Music Launch
• 6/12 McAfee Blogs: Moving up with McAfee Complete Endpoint Protection
• 6/12 McAfee Blogs: Can you answer these three smart business questions about authentication?
• 6/12 HP Security lab Blog: Top 10 things for security people to do at HP Discover 2013 - Las Vegas, NV
• 6/12 HP Security Lab Blog: HP introduces HAVEn to combat $4 billion cyber-theft in Big Data space
• 6/11 HP Expands Converged Storage Portfolio
• 6/11 HP Introduces New SMB Servers that Simplify IT, Boost Business Productivity
• 6/11 HP Unleashes the Power of Big Data
• 6/11 HP and Google to Simplify IT for Small and Medium Businesses
• 6/11 Gartner Says Worldwide Security Market to Grow 8.7 Percent in 2013
• 6/11 Gartner Says Less than 10 Percent of Enterprises Have a True Information Strategy
• 6/11 The Next Big THing Blog: HP Storage announcements at Discover
• 6/11 The Next Big Thing Blog: Big Data news at HP Discover – HAVEn and a little Neutron
• 6/10 HP Discover 2013
• 6/10 Ovum: Analyst view: Google to buy Waze
• 6/10 Ovum: Analyst view: Apple acknowledges the need for user interface refresh and is willing to do something pretty dramatic
• 6/10 Gartner Forecasts Indian Business Intelligence Software Revenue to Reach $113 Million In 2013
• 6/10 iSuppli: It’s a Tie: Bosch and STM Hold Joint Honors as No. 1 MEMS Suppliers for 2012
• 6/10 iSuppli: 1.3GW of PV Installations Eliminated by EU Anti-Dumping Duties in 2013; Double-Digit Global Growth Still Likely
• 6/10 Wireless Watch: Small Cell World Summit: industry poised to kickstart volume roll-outs
• 6/10 Wireless Watch: Cisco seeks leading role in wireless via small cells
• 6/10 McAfee Blogs: Syrian Crisis Reminds Us to Beware of ‘Charity’ Scams
• 6/10 The Next Big Thing Blog: A few things happening before HP Discover
• 6/10 HP Extends Support for OpenVMS through Year 2020
• 6/10 HP Transforms How Customers Manage, Access and Mobilize the Office with Cloud Print Solutions