|Innovating The Next Big Thing||March 1, 2015|
• Leadership & Vision
• Enterprise Solutions
• Ecosystem: HP Partners & Customers
• On the Go: Mobile & Wireless Solutions
• Fine Print: Imaging & Printing
• Digital Arts & Entertainment
• Innovation at HP
• Competitive Landscape: HP Rivals
• HP Buzz
• Analyst Insights
• Enterprise Insights
• Network & Information Security
• Enterprise Mobility
Next Innovator Group
HP.com Quick Links
• The HP Blog Hub
HP User Groups
• Ghost City
Feedjit Live Traffic Feed
Barry's Book Shop
"Puss in Boots" Comes Alive with Technology from HP
Oct 26, 2011 – HP Corporate Communications
HP and DreamWorks collaborate to push artistic animation to new heights
HP today announced that DreamWorks Animation SKG Inc. selected HP technology to push the boundaries of digital animation and produce the company’s most technically advanced film to date, ”Puss in Boots,” launching in theaters Oct. 28.
As part of a technology relationship that began with HP in 2001, DreamWorks deploys HP Converged Infrastructure as the technology backbone for complex animation, helping shape the future of digital filmmaking. To bring feature films to life, DreamWorks Animation utilizes everything from HP desktop workstations to HP networking products to HP digital rendering resources accessed via the cloud.
To create ”Puss in Boots,” artists used more than 200 high-performance HP Z800 Workstations, allowing the flawless execution of exceedingly detailed and creative tasks. The workstations helped design everything in the film – from the swashbuckling hero Puss, to digital effects such as complex tornados and cloudscapes.
For ”Puss in Boots,” HP ProLiant BL460 blade technology, geographically dispersed in five server render farms across the United States and India, provided peak compute power at crucial stages of production. The blade servers powered an unprecedented 117 terabytes of data and more than 60 million render hours.
“As with all of our films, ‘Puss In Boots’ required powerful systems to support the digital demands of our creative teams,” said Ed Leonard, chief technology officer, DreamWorks Animation SKG. “Knowing that we have the support of our partners at HP allows us to free our artists from technical limitations, letting them focus on creating the most powerful 3-D CG experiences.”
DreamWorks chose HP Networking solutions including HP 12508 and 5800 series switches, HP Networking Intelligent Management Center, and HP Intelligent Resilient Framework to provide improved levels of network performance while simplifying network management across the studio’s scalable 10G WAN/LAN environment. Additionally, DreamWorks used HP X9000 IBRIX Network Storage System as a solution that can scale capacity to respond to the demanding needs of the studio while allowing for future growth.
To meet the massive data demands of the film, DreamWorks deployed HP Cloud Services, which eliminated the need for an estimated multimillion dollar physical data center expansion. Eight million of the total 63 million hours of rendering were rendered using HP Cloud Services, which represented 45 percent of the studio’s overall cloud computing needs.
“Our decade-long collaboration with DreamWorks has challenged HP to develop technology that continually meets the intense, high-performance needs of the world’s best digital animators,” said Doug Oathout, vice president, Converged Infrastructure, HP. “HP effectively serves as an infrastructure extension of a premiere Hollywood animation studio providing cutting-edge technology to support some of the most creative minds in film and animation.”
HP DreamColor technology was utilized in the film’s production process to provide high-end color prints of the creative team’s visual development work. This technology enabled designers to print accurate color proofs of critical reference imagery such as character designs, environments and key storytelling moments.
In addition to jointly developing the HP DreamColor technology in HP printers, DreamWorks and HP also developed the billion-color HP DreamColor Monitor, which surpasses performance of any other LCD display available, enabling artists to achieve consistency, depth and richness of color.
HP Converged Infrastructure is a key foundation of an Instant-On Enterprise. In a world of continuous connectivity, the Instant-On Enterprise embeds technology in everything it does to serve customers, employees, partners and citizens with whatever they need, instantly.
» Send this article to a friend...
» Comments? Tell us what you think...
» More Digital Arts & Entertainment articles...
Commentsblog comments powered by Disqus
Support This Site
• 2/12 Connect News: Connect Members: Save 30% on HP Training!! Check out the Hot Seats for this week!
• 2/12 Faultline: Streaming services “chip away” at Broadcast TV
• 2/12 Faultline: WiFi Alliance voices “concerns” over growing LAA services
• 2/12 Faultline: “Survey shows linear TV’s hold is slipping as viewing habits shift
• 2/12 Faultline: Charter Q4 results show footprint growth but not profit
• 2/12 Faultline: “Internet services will face increasing content costs”
• 2/11 Canalys News: Over 720,000 Android Wear devices shipped in 2014
• 2/9 Connect News: FREE WEBINAR: Bringing OpenStack® and CloudFoundry® Together to Manage Complex Cloud Workloads!
• 2/5 Faultline: Two newest Telefonica UK MVNO partners show positive results
• 2/5 Faultline: SeaChange jettisons staff to stay afloat
• 2/3 Canalys News: Media alert: Micromax reaches number one in smart phones in India for the first timef
• 2/2 Connect News: Congrats to our February HP CLASS PASS winner Alfredo Heredia with Sogeti USA!
• 2/2 Canalys News: Worldwide tablet shipments fall for the first time – down by 12% in Q4 2014
• 1/31 The Next Big Thing Blog: Looking at the smart home and wondering about the smart enterprise
• 1/30 HP Security Products Blog: “I’m just here so I don’t get fined”Enterprise security: What’s new for the week of January 26, 2015
• 1/30 HP Security Products Blog: “I’m just here so I don’t get fined”
• 1/30 McAfee Blog Central: Hackers Access Taylor Swift’s Social Accounts. Her Advice: Shake It Off
• 1/30 McAfee Blog Central: New Year, New Opportunities; Special Guest Scott Lovett
• 1/30 IBM News: IBM Research To Lead Company's Advanced Computer Chip R&D At SUNY Polytechnic Institute
• 1/30 IBM News: IBM Announces Services Center in UK, Creating up to 300 New Tech Roles
• 1/30 IBM News: IBM serves real time interactive data to fans at the Australian Open
• 1/29 HP Security Products Blog: The effect of management turnover in your SOC
• 1/29 HP Security Products Blog: HP TippingPoint DVLabs threat assessment--Ghost
• 1/29 HP Newsroom: HP Board Declares Regular Dividend
• 1/29 Ovum: Apple Watch could bring an extra US$16.5bn to Apple’s revenues by 2020
• 1/29 Wireless Watch: Apple posts record numbers, but it all hinges on the iPhone
• 1/29 Wireless Watch: As Samsung’s low end dash crushes profits, Huawei turns premium
• 1/29 Wireless Watch: Sky defects from Vodafone to O2 to join UK quad play race
• 1/29 Wireless Watch: India lowers spectrum prices, but not as far as GSMA wants
• 1/29 Faultline: UK communications numbers mostly heading in the right direction
• 1/29 Faultline: Broadband Delivered sports to increase 10-fold by 2025
• 1/29 Faultline: Apple posts record numbers, success hinges entirely on iPhones
• 1/29 Faultline: Sky throws in its quad play hand with Telefonica
• 1/29 Faultline: Vultures circle as India enters final cable digitization phase
• 1/29 Faultline: Imagine buys RGB Networks for multiscreen delivery portfolio
• 1/29 RSA Security News: EMC Reports Full-Year 2014 Financial Results, Record Fourth-Quarter Revenue
• 1/29 McAfee Blog Central: What We Need to Fight Back (Blog 1 of 4)
• 1/29 McAfee Blog Central: Super Scammers Flock to Super Bowl. Here’s How to Avoid Them
• 1/29 McAfee Blog Central: To Make Security Work for Work, Companies Need to Invest in Automatic Solutions
• 1/29 Intel News: 5th Generation Intel® Core™ vPro™ Processors Aim to Transform Today's Workplace
• 1/29 IBM News: IBM Research and Mars, Incorporated Launch Pioneering Effort to Drive Advances in Global Food Safety
• 1/29 Cyber Trust Blog: The Importance of Effective Information Sharing
• 1/28 The Next Big Thing Blog: Data Privacy Day - January 28th
• 1/28 Gartner Says By 2017, U.S. Customers' Mobile Engagement Behavior Will Drive Mobile Commerce Revenue to 50 percent of U.S. Digital Commerce Revenue
• 1/28 iSuppli: Apple's record iPhone results prove no mobile market leader's position is ever secure
• 1/28 Symantec News: Symantec Selects Veritas Technologies Corporation as the Name for its Independent Information Management Company
• 1/28 McAfee Blog Central: 2015 – Intel Releases New Discovery Education Module on Cybersecurity
• 1/28 McAfee Blog Central: 2015 – Time to Reexamine Cyber Parenting and Cyber Safety
• 1/28 IBM News: IBM Research Announces Cloud Breakthrough For Protecting Personal Data
• 1/28 Cyber Trust Blog: Data Privacy Day in a World of Cloud Computing